( formerly )
I was invited by Xreal's CEO after working extensively with their product in their incubator period at Xiaomi (<10 people), during my time as product design manager at Xiaomi Future Exploration Lab.
Xreal is an award-winning hardware startup (CES2019 best startup; AWE2019 best augmented reality etc.) and the market leader in augmented reality headsets (with up to 83% market share). Its flagship product Xreal Light is an extra light, affordable and portable AR glasses. Partners of Xreal include Qualcomm, Nvidia, Softbank, KDDI, Sony, Netease, and more.
As an early member, I held high responsibility for many categories. This includes user studies, defining the product, industrial design, marketing, strategic planning, and public relations. I was fascinated with the diversity of product-related work I got to do and was working on average 16 hours a day, 7 days a week, enjoying every part of the work. I was the first person to realize that customer's interest in 2D interactions far trumped 3D, and spearheaded the ultra simplification that led to Xreal's killer product: the Xreal Air. Over six of my ideas generated at Nreal are being filed for patents and many more product design ideas are being "kept as secret".
Work Generated (Click to Find out More)
Product & UI/UX Design
Industrial Design
Mechanical Analysis & Design
Creative Marketing
Public Relations & Operations
Product Strategy & Management